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Adrian Frutiger: Typefaces by Heidrun Osterer

By Heidrun Osterer

The commonplace paintings at the Swiss sort clothier: all typefaces - from layout to advertising - have been visually documented and analyzed almost about the know-how and to comparable typefaces.

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Extra info for Adrian Frutiger: Typefaces

Sample text

Roger Excoffon worked completely differently from the way I did. As it happens, we were good friends and would always meet in Paris at the bistro next door, but the ‘old timers’ weren’t supposed to know that. He was a painter and graphic designer and only came to type design through his stepfather 8. Unburdened by theoretical and historical specialist knowledge, he would design using his own creativity and came up with dynamic brush­style letters based on his handwriting for jobbing faces such as Mistral and Choc /06/, but also an unusual sans serif like Antique Olive (see page 355), with its idiosyncratic proportions.

Phoebus, being without contours and whose shapes are completed by the eye itself, was quite to Peignot’s taste. He liked the fact that the typeface was entirely composed of shadows and seemed somehow to hover in the air. Nevertheless, the letter shapes are perfect, one can see that with a word such as ‘Lumineux’/03/. The final artwork – indian ink on Bristol board – was, as I said before, by my co-worker. She was very efficient. She probably made herself a template to make sure the angles were all the same.

Needless to say there’s a normal V for the other combinations. Initiales Président was very well received in France. Charles Peignot came up with the name. Back then I was still too unaccustomed to the French way of life. I had my first taste of it, which was really quite an emotional experience for me. I had the great fortune to learn my trade in a Swiss German, Germanic­based environment and then ply it in a Latin­based one, which can probably be detected in all of my typefaces. Additions to Président Adrian Frutiger remembers 17 that alternative characters were made for Initiales Prési­ dent at Charles Peignot' s request.

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